Staples | Hard vs Easy

In business, there’s a common misconception that there are a million ways to do things. But guess what? That’s always been a lie.

There are only two ways to do things: The easy way. And the hard way.

Decades ago Staples very simply visualized all the complex solutions they offer by creating the Easy Button. And it worked, positioning Staples as the place to go for any and all office needs.

But now, Staples also helps enterprise business’ and they wanted to show how difficult all those business details can be when you don’t have a single, reliable partner… so, we created the Hard Button.

Sometimes, it’s not that hard to have a good idea.